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Breaking Down Sports Illustrated’s Fortunate 50
Every year, Sports Illustrated publishes its Fortunate 50, which highlights the top earning athletes in the United States (SI separately produces the International 20). This year’s Fortunate 50 is...
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Athletes and Representatives Upset with Response to Olympics Ambush Marketing...
The Opening Ceremony for the 2012 Summer Olympics will take place this Friday, July 27, 2012 in London. While athletes are making their final mental and physical preparations in their eventual quest...
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Golfer Blayne Barber Turns Pro And Signs With IMG Worldwide
2012 Division I PING First-Team All-American and First Team All-SEC golfer Blayne Barber has decided to give up playing for the Auburn Tigers in favor of playing professional golf. He has signed with...
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2012 Big Ten Conference Player Of The Year Luke Guthrie Signs With 1 Degree...
1 Degree Sports Management, a sports management practice based in Nashville, Tennessee has announced the signing of two-time All American golf prospect Luke Guthrie for representation. Guthrie...
View ArticleAgent Peter Carlisle Says Michael Phelps’ Partnerships Will Be More...
Early in the 2012 London Olympics, Fox Business caught Michael Phelps’ agent Peter Carlisle of Octagon’s Olympic & Action Sports division. The general discussion was focused on how Phelps will be...
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The Most Valuable Athlete Brands And Their Representation
Sep 29, 2012; Medinah, IL, USA; Tiger Woods smiles after finishing his round in the afternoon session of the 39th Ryder Cup on day two at Medinah Country Club. Credit: Brian Spurlock-US PRESSWIRE...
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Dallas Mavericks’ Dahntay Jones Selects French/West/Vaughan for PR/Marketing...
November 10, 2012; Dallas Mavericks guard forward Dahntay Jones (30) making his case with the referee. Credit: Sam Sharpe-US PRESSWIRE Raleigh, North Carolina-based French/West/Vaughn’s rapidly...
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Wallace Family Racing Signs With Sponsorship And Endorsement Agency
NASCAR Nationwide Series driver Mike Wallace has signed with FWV for sponsorship and marketing services. NASCAR’s only father/daughter/son racing family, Mike, Chrissy and Matt Wallace (“Wallace...
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Tiger Woods’ Agent, Mark Steinberg, Talks About Client’s Comeback
Tiger Woods’ agent, Mark Steinberg, recently spoke about his client’s comeback. Credit: Brian Spurlock-US PRESSWIRE Golf agent Mark Steinberg is known throughout the agent community as being very...
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The Misunderstood Role Of Marketing NFL Players
The following article is a guest contribution from Evan Brennan. Mr. Brennan is a current student at Whittier Law School in Orange County, CA. He holds a Master’s degree in Sports Management from...
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What If You Represented Teddy Bridgewater?
Louisville Cardinals quarterback Teddy Bridgewater is the subject of a hypothetical marketing project. Photo Credit: Andrew Weber-USA TODAY Sports Imagine you are Teddy Bridgewater’s agent. I can...
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Op-Ed: Sports Agents Should Grow Their Reputation Through Branding
The following guest post is by Travis Bell, an NBPA and CFLPA certified Contract Advisor and owner of The Seven Bridges Group based in Newport Beach, CA. Travis Bell suggests that San Francisco 49ers...
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Six Questions With Jennifer Keene, Senior Director Of Personality And...
The following “Six Questions” short interview with Jennifer Keene, Senior Director of Personality and Property Marketing at Octagon, was conducted by Belmont University Law School student and aspiring...
View ArticleHarmony Outdoor Brands Renews Sponsorship With PGA Tour Golfer, Will Wilcox
Will Wilcox is an emerging PGA Tour golfer that plays with no fear. Will’s agent, Drew Carr, describes him as “a perfect example of the emerging ‘modern golfer’ because he is extremely long off the...
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Australian Open Champion Li Na To Turn Real Estate Mogul
Li Na is working on adding a real estate company to her sponsor portfolio. Image Credit: Nicolas Luttiau/Presse Sports via USA TODAY Sports Li Na’s already enormous endorsement portfolio is about to...
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Olympic Sports Agent Peter Carlisle Discusses Sochi 2014
Jamie Anderson (USA) reacts after receiving her gold medal in the medal ceremony for the ladies’ snowboard slopestyle during the Sochi 2014 Olympic Winter Games at Medals Plaza. Image Credit: Kevin...
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Russell Westbrook Named Brand Ambassador For Zenith Watches
Zenith Watches has named Oklahoma City Thunder point guard, Russell Westbrook, its new brand ambassador. Westbrook already endorses Kings & Jaxs, Nike’s Jordan Brand, Six Star Pro Nutrition,...
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Manziel’s Inks Multi-Year Nike Endorsement Deal
Johnny Manziel may not be the number one overall pick or first quarterback taken in the 2014 NFL draft. Nonetheless, Manziel’s marketability may be greater than any other player selected. Manziel...
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Mega Brands Enter Into The Mixed Martial Arts Market
On August 18, 2011 the UFC announced they had reached a seven-year agreement with FOX Sports Media Group. Within minutes of that groundbreaking announcement both managers and fighters began to wonder...
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Mainstream Mixed Martial Arts Leads To Decline In Sponsorship Dollars
With major MMA leagues airing on network television including FOX, NBC sports network, CBS, and Spike T.V. one would assume that fighters are being paid more to represent companies in and out of the...
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